Marketing Performance Optimization Lead

7 days ago

Gulbarga, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are driving innovation and excellence in the digital landscape at an industry-leading organization.

To strengthen our growth marketing capabilities, we seek a highly experienced Marketing Performance Optimization Lead to optimize and scale our digital performance across global markets.

Key Responsibilities

  • Lead end-to-end performance analysis across paid media channels (Google Ads, Meta, TikTok, Programmatic, etc.)
  • Develop and own advanced dashboards and reporting frameworks for leadership visibility
  • Translate complex data into strategic recommendations that drive measurable business growth
  • Partner with Paid Media Managers, Growth Marketing, and Data Science teams to shape acquisition and retention strategies
  • Conduct deep-dive analyses on attribution models, conversion paths, and media mix optimization
  • Mentor junior analysts and contribute to building a data-driven culture within the organization

Requirements

  • 7+ years of proven experience in performance marketing, media analytics, or digital growth roles
  • Strong command of digital ad platforms: Google Ads, Meta, TikTok, Ads
  • Proficiency in advanced analytics & BI tools: Looker Studio, Tableau, Power BI, SQL
  • Solid understanding of attribution modeling, incrementality testing, and ROI forecasting
  • Exceptional analytical skills with the ability to connect performance data to strategic business outcomes
  • Strong communication skills to present findings and influence senior stakeholders

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