Career Opportunities in Performance Marketing

11 hours ago

Gulbarga, Karnataka, India beBeePerformance Full time ₹ 60,00,000 - ₹ 80,00,000
Job Title: Performance Marketing Specialist

Savvytree is on a mission to propel brands forward through data-driven creativity.

  • We achieve tangible results through compelling storytelling and impactful campaigns.

As a key team member, you will be responsible for developing and executing end-to-end performance marketing strategies that drive measurable growth for clients.

  1. Develop campaign objectives that align with client goals and drive maximum ROI and customer acquisition.
  2. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), and other key platforms.
  3. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.

Key Responsibilities:

Strategy Development & Execution
  1. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  2. Has sound knowledge of campaign structure and ad account structure and reporting for the campaigns.
Multi-Channel Campaign Management
  1. Plan, launch, and optimize paid marketing campaigns across multiple channels.
  2. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
Data & Performance Analytics
  1. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  2. Use data to inform decisions and iterate on strategy for continuous improvement.
Budget Management
  1. Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.
  2. Manage and allocate digital advertising budgets effectively.
Campaign Optimization & Experimentation
  1. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  2. Stay agile and responsive to market dynamics to meet evolving campaign objectives.
Innovation & Channel Exploration
  1. Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.
  2. Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.

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