
Full-Funnel Performance Marketer
1 day ago
We are seeking an experienced Senior Digital Marketing Specialist to lead our paid media campaigns across multiple countries using Google Search, Display, YouTube, and Performance Max.
You will be responsible for managing and scaling ad budgets utilizing GA4, Google Tag Manager, and Conversion APIs for performance tracking and optimization.
As a key member of our digital marketing team, you will work closely with content, eCommerce, and strategy teams to drive measurable growth and report campaign insights and performance directly to the regional leadership.
- 5+ years of hands-on experience with Google Ads
- Proven track record managing six-figure monthly ad spends
- Expert in full-funnel performance marketing and ROAS-driven strategies
The ideal candidate has experience in FMCG, beverage, or wellness sectors and a strong understanding of digital consumers in Indian and Southeast Asian markets.
This is a fully remote role with flexible working hours offering the opportunity to lead digital growth for a globally recognized brand.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies
- Manage and scale ad budgets across multiple channels
- Utilize performance tracking and optimization tools to drive results
- Collaborate with cross-functional teams to achieve business objectives
- Report campaign insights and performance to senior leadership
Requirements:
- Strong understanding of digital marketing principles and practices
- Experience with Google Ads and associated tools
- Excellent analytical and problem-solving skills
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