High-Performing Digital Marketing Expert Wanted
2 days ago
We are seeking a skilled Performance Marketing Specialist to lead our digital marketing efforts. The ideal candidate will possess expertise in digital advertising platforms, data-driven decision-making, and creative problem-solving.
This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.
- Plan, launch, and optimize paid campaigns across various platforms.
- Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
- Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
- Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
- Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
- Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
- Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
- 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
- Proven expertise in managing paid campaigns on various platforms.
- Strong understanding of CRO, UI/UX impact, and customer journey mapping.
- Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
- Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
- Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
- Familiarity with marketing AI tools for campaign automation and scaling.
- Excellent communication skills, team spirit, and a solution-focused mindset.
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