D2C Marketing Specialist

5 days ago

Gulbarga, Karnataka, India beBeeMarketer Full time ₹ 14,99,999 - ₹ 19,99,999

Job Title: D2C Marketing Specialist

">Key Responsibilities:
  • Develop and execute performance marketing campaigns across multiple platforms, including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
  • Create full-funnel strategies tailored for direct-to-consumer brands.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize return on investment (ROI).
  • Conduct A/B testing on creatives, copies, audiences, and landing pages to optimize campaign performance.
  • Optimize ad funnels to reduce customer acquisition cost (CAC) and improve return on ad spend (ROAS).
  • Collaborate with user experience (UX) and product teams to enhance website conversion rate optimization (CRO).
  • Monitor, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
  • Provide regular performance dashboards with actionable insights.
  • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Build and scale lookalike, retargeting, and interest-based audiences.
  • Create customer cohorts and lifecycle campaigns to increase customer lifetime value (LTV).
  • Work closely with creative teams to guide ad content.
  • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
  • Drive innovation by testing new ad formats, platforms, and growth hacks.
Required Skills & Qualifications:
  • 3–6 years of experience in performance marketing, preferably for direct-to-consumer e-commerce brands.
  • Strong understanding of digital advertising platforms.
  • Proficiency with analytics tools.
  • Deep knowledge of CAC, ROAS, CLV, average order value (AOV), retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with significant monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
Key Performance Indicators (KPIs):
  • Return on ad spend (ROAS)
  • Customer acquisition cost (CAC) vs. customer lifetime value (CLV) ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate
Personality & Culture Fit:
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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