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Brand Development Specialist

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Gulbarga, Karnataka, India beBeeMarketing Full time ₹ 9,32,800 - ₹ 12,12,200

Job Title: Brand Development Specialist

About the Role

The primary scope of this role is to support brand building efforts on various solution-areas.

Key Responsibilities:

  • Market Analysis: Understand target audience, their triggers and barriers, competitive landscape, etc.
  • Product Launch Strategy: Assist in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  • Brand Management: Manage consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  • Data Insights: Drive measurement and learnings for various marketing initiatives.
  • Stakeholder Collaboration: Collaborate with POCs across marketing team, cross-functional teams, and external partners/agencies/vendors.
  • Field Intelligence: Market visits to track business health metrics like distribution, revenue, visibility, and planogramming.
  • Additional Responsibilities: Support portfolio management, sales support, customer service, etc. to drive product/therapy success.
Required Skills and Qualifications

Essential Requirements:

  • Bachelor's degree in Communication, Business Administration, or related field.
  • Experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
  • Highly motivated, self-driven, enthusiastic team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.
Benefits

Working as a Brand Development Specialist will give you the opportunity to build your skills and experience in a dynamic environment.

Others

We are looking for a talented individual who can bring new ideas and perspectives to our team.