Paid Campaign Specialist

1 day ago


Aurangabad, Maharashtra, India beBeeCampaign Full time ₹ 36,00,000
Job Opportunity

We are seeking a highly skilled Ad Strategist and Media Buyer to join our team. This role is crucial in planning, executing, and optimizing paid campaigns across Meta and Google.

Key Responsibilities:
  • Develop end-to-end paid campaign strategies (Meta + Google)
  • Design funnel structures aligned with client objectives
  • Implement audience segmentation: interest-based, custom, and lookalikes
  • Monitor key performance indicators (KPIs): cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), cost per acquisition (CPA), customer acquisition cost (CAC) and optimize daily
  • Collaborate with the creative team for ad development & angles
  • Manage budgets, A/B tests, and campaign scaling
  • Prepare weekly/monthly performance reports with insights & actions
  • Ensure proper pixel setup, event tracking, Google Tag Manager (GTM), and attribution
Requirements:
  • At least 2 years of hands-on experience in Meta Ads and Google Ads
  • A proven track record of delivering high-ROAS campaigns
  • A strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, and Tag Manager
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copy/creative sense: hooks, CTAs, ad formats
  • Detail-oriented, proactive, and performance-driven


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