Programmatic Advertising Specialist

1 day ago

Aurangabad, Maharashtra, India beBeeAdvertising Full time ₹ 60,00,000 - ₹ 1,20,00,000
Programmatic Advertising Specialist

We are seeking an experienced professional to join our team as a Programmatic Advertising Specialist.

The successful candidate will have a strong background in programmatic advertising and experience working with DV 360, Google Campaign Manager, and other related tools.

  • Main Responsibilities:
  • Develop and execute digital marketing strategies for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage and optimize app campaigns on DV 360 for reach, install, and conversion.
  • Create ad tags and floodlight tags in CM/DV 360 for tracking campaign conversions and audience activity.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform account management responsibilities for display, TrueView, video, and search campaigns.
  • Monitor account performance and optimize strategies based on budget caps, campaign pacing, lost bidding, impression share, and other important metrics.
  • Support creative design teams with ideas for creative copy and graphical ad templates.
  • Communicate with clients to keep campaign achievements aligned with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after.
  • Audit advertising accounts and identify gaps in existing structure and targeting.
  • Plan, execute, and manage programmatic campaigns.

Key Requirements:

  • Primary Skills:
  • Programmatic buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified
  • Secondary Skills:
  • Google Campaign Manager (Intermediate)
  • Marketing

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