Marketing Specialist for Healthcare Services

1 day ago

Palakkad, Kerala, India beBeeHealthcare Full time ₹ 2,50,000 - ₹ 3,50,000

We are seeking a results-driven Marketing Specialist with expertise in healthcare marketing to develop and execute targeted campaigns across digital platforms.

Key Responsibilities:
  • Design, manage, and optimize paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.
  • Enhance landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate with content and design teams to create engaging ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns adhere to healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Optimize budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
Requirements:
  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
Preferred Skills:
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).

Staying up-to-date on healthcare digital marketing trends, tools, and compliance policies is essential for this role.

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