US Demand Generation Expert

2 days ago

Bengaluru, Karnataka, India beBeeDemand Full time US$ 80,000 - US$ 1,10,000

About the Opportunity:

At Maino.ai, we're driven to scale paid media campaigns across multiple platforms using predictive insights and automation. As a key member of our team, you will play a pivotal role in running high-impact campaigns targeting US-based prospects, building and managing lead pipelines, and working closely with leadership to drive growth.

  • Campaign Execution & Optimization: Develop and execute B2B email campaigns to generate qualified leads and demand. Create and manage Hub Spot sequences tailored for different audience segments. Manage cold outreach campaigns across email, phone, ensuring high deliverability and engagement rates.
  • Lead Generation & Management: Research, build, and enrich lead databases using tools like SalesNavigator, Apollo, Zoom Info, etc. Maintain clean, organized, and actionable CRM data in Hub Spot. Segment and prioritize leads for targeted outreach based on ICP criteria.
  • Sales Enablement Support: Collaborate closely with the Head of Martech to execute sales sequences and improve conversion rates. Assist in creating outbound messaging frameworks aligned with sales goals. Support cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN, Challenger) and contribute to call strategies.
  • Reporting & Insights: Track campaign performance metrics (open rates, CTR, reply rates, SQL conversions) and optimize accordingly. Provide weekly updates on campaign performance and pipeline health.

Requirements:

  • Must-Have Skills & Experience: 2–4 years in demand generation, outbound marketing, or SDR/BDR roles targeting US markets. Proven expertise in running email campaigns that generate measurable demand. Strong Hub Spot CRM & sequences experience. Hands-on experience with lead building and enrichment tools. Knowledge of outbound sales methodologies and cold outreach best practices.
  • Nice-to-Have: Cold calling experience targeting VP/C-level executives. Experience in martech, SaaS, or B2B enterprise sales environments. Familiarity with marketing automation tools, deliverability optimization, and personalization strategies.

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