Demand Generation Marketing Expert

19 hours ago

Bengaluru, Karnataka, India beBeeMarketing Full time US$ 60,000 - US$ 85,000

Demand Generation Specialist Role

This role focuses on driving demand for a leading organization through strategic marketing initiatives. The successful candidate will be responsible for planning, executing, and optimizing B2B email campaigns to generate qualified leads and drive growth.

The ideal candidate will have 2–4 years of experience in demand generation, outbound marketing, or SDR/BDR roles targeting US markets. They will possess proven expertise in running email campaigns that generate measurable demand and strong HubSpot CRM & sequences experience.

Key Responsibilities:

  • Campaign Execution & Optimization: Plan, execute, and optimize B2B email campaigns to generate qualified leads and drive growth.
  • Lead Generation & Management: Research, build, and enrich lead databases using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
  • Sales Enablement Support: Collaborate closely with the Head of Martech to execute sales sequences and improve conversion rates.
  • Reporting & Insights: Track campaign performance metrics (open rates, CTR, reply rates, SQL conversions) and optimize accordingly.

Requirements:

  • Must-Have Skills & Experience:
    • 2–4 years in demand generation, outbound marketing, or SDR/BDR roles targeting US markets.
    • Proven expertise in running email campaigns that generate measurable demand.
    • Strong HubSpot CRM & sequences experience.
    • Hands-on experience with lead building and enrichment tools.
    • Knowledge of outbound sales methodologies and cold outreach best practices.
    • Comfort with working US hours from India (7 PM – 4 AM IST).
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