US Demand Generation Specialist

1 day ago


Bengaluru, Karnataka, India beBeeStrategist Full time US$ 60,000 - US$ 85,000
Lead Generation Strategist

About the Role:

We are seeking a highly skilled Lead Generation Strategist to drive high-impact campaigns targeting US-based prospects, build and manage lead pipelines, and collaborate closely with leadership to drive growth.

The ideal candidate will have 2–4 years of experience in demand generation, outbound marketing, or SDR/BDR roles targeting US markets. They will be proficient in running email campaigns that generate measurable demand, have strong HubSpot CRM & sequences experience, and hands-on experience with lead building and enrichment tools.

Key Responsibilities:Campaign Execution & Optimization
  • Develop and execute B2B email campaigns to generate qualified leads and demand.
  • Design, manage, and iterate HubSpot sequences tailored for different audience segments.
  • Manage cold outreach campaigns across email, and phone, ensuring high deliverability and engagement rates.
Lead Generation & Management
  • Research, build, and enrich lead databases using tools like Sales Navigator, Apollo, ZoomInfo, etc.
  • Maintain clean, organized, and actionable CRM data in HubSpot.
  • Segment and prioritize leads for targeted outreach based on ICP criteria.
Sales Enablement Support
  • Collaborate closely with the Head of Martech to execute sales sequences and improve conversion rates.
  • Support in creating outbound messaging frameworks aligned with sales goals.
  • Contribute to cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN, Challenger) and contribute to call strategies.
Reporting & Insights
  • Track campaign performance metrics (open rates, CTR, reply rates, SQL conversions) and optimize accordingly.
  • Provide weekly updates on campaign performance and pipeline health.


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