US Demand Generation Specialist

4 days ago

Bengaluru, Karnataka, India beBeeDemand Full time US$ 90,000 - US$ 1,20,000

Job Summary:

We are seeking a senior demand generation specialist to lead high-impact campaigns targeting US-based prospects, build and manage lead pipelines, and drive business growth.

Key Responsibilities:

  • Campaign Execution & Optimization
    • Plan, execute, and optimize B2B email campaigns to generate qualified leads and demand.
    • Create, manage, and iterate HubSpot sequences tailored for different audience segments.
    • Manage cold outreach campaigns across email, LinkedIn, and phone, ensuring high deliverability and engagement rates.
  • Lead Generation & Management
    • Research, build, and enrich lead databases using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
    • Maintain clean, organized, and actionable CRM data in HubSpot.
    • Segment and prioritize leads for targeted outreach based on ICP criteria.
  • Sales Enablement Support
    • Collaborate closely with the Head of Martech to execute sales sequences and improve conversion rates.
    • Assist in creating outbound messaging frameworks aligned with sales goals.
    • Support cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN, Challenger) and contribute to call strategies.
  • Reporting & Insights
    • Track campaign performance metrics (open rates, CTR, reply rates, SQL conversions) and optimize accordingly.
    • Provide weekly updates on campaign performance and pipeline health.

Requirements:

  • Must-Have Skills & Experience: 2–4 years in demand generation, outbound marketing, or SDR/BDR roles targeting US markets.
  • Proven expertise in running email campaigns that generate measurable demand.
  • Strong HubSpot CRM & sequences experience.
  • Hands-on experience with lead building and enrichment tools.
  • Knowledge of outbound sales methodologies and cold outreach best practices.
  • Comfort with working US hours from India (7 PM – 4 AM IST).
  • Nice-to-Have: Cold calling experience targeting VP/C-level executives.
  • Experience in martech, SaaS, or B2B enterprise sales environments.
  • Familiarity with marketing automation tools, deliverability optimization, and personalization strategies.

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