Strategic Demand Generation Specialist

2 days ago

Bengaluru, Karnataka, India beBeeDemand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
About This Role

We're seeking a seasoned Demand Generation Specialist to spearhead our multi-channel demand engine.

This individual will define strategy, manage performance, and drive measurable results by building campaigns that span inbound and outbound tactics.

Key qualifications include experience in regulated industries like Life Sciences, deep familiarity with the Salesforce ecosystem, and expertise in generating AI-driven content.

Your Key Responsibilities
  • Oversight of end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Development of a scalable demand generation engine incorporating product-led growth and ABM motions.
  • Tracking and optimizing key performance indicators (KPIs) such as customer acquisition cost (CAC), funnel velocity, and return on investment (ROI) using real-time dashboards and analytics platforms.
Multiplying Channels Campaign Execution
  • Pipeline growth through digital channels (SEO, SEM, email, display, paid/organic social, community).
  • Tailoring campaigns to persona-specific pain points and buying journeys.
  • Building and managing targeted campaigns for new acquisition and expansion within.
Marketing Strategy & Optimization
  • Leveraging generative AI tools (ChatGPT, Jasper, Writer, Copy.ai) to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automating segmentation/personalization across lifecycle and account-based marketing.
  • Analyzing funnel performance using AI-driven platforms.
  • Buiding intent models and priority qualified lead (PQL) frameworks using AI-enhanced scoring.
Performance Metrics & Analysis
  • Optimizing funnel performance using data, feedback, and experimentation.
  • Running A/B and multivariate testing, cohort analysis, and user experience diagnostics.
Required Skills & Qualifications
  • Experience in marketing enterprise SaaS in regulated industries (e.g., Life Sciences).
  • Familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/account-based marketing, marketing operations, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

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