User Growth Strategist

7 days ago

Aligarh, Uttar Pradesh, India beBee Careers Full time ₹ 9,00,000 - ₹ 12,00,000
User Acquisition Manager

About the Role
We're seeking a performance-driven User Acquisition Manager with a sharp focus on ROAS optimization to lead paid growth across Android, iOS, and Facebook Instant Games. You'll own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably. Key Responsibilities include planning, executing, and continuously optimizing paid UA campaigns, developing and managing budgets, analyzing deep-funnel metrics, running sophisticated creative testing, building robust attribution models, collaborating with product teams, and reporting weekly on spend and performance.

Key Responsibilities:
• Plan, execute, and continuously optimize paid UA campaigns across multiple ad networks.
• Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
• Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
• Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
• Build robust attribution models and cohort analyses using attribution platforms like AppsFlyer or Adjust.
• Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
• Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:
• 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
• Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
• Track record of scaling UA with positive unit economics.
• Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
• Familiarity with attribution platforms and key metrics like ARPU, ARPDAU, and retention.
• Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
• Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:
• Experience with Facebook Instant Games and optimizing HTML5 campaigns.
• Background in game monetization (e.g., IAP, rewarded ads) and live ops.
• Ability to brief and evaluate creative teams with performance-first instincts.
• Passion for casual gaming and interest in behavioral psychology for player acquisition.

We Offer:
• Competitive salary + equity.
• High ownership role focused on scaling games profitably.
• Remote-first culture with flexible hours.
• Work with a sharp, driven team that values experimentation and results.
• Access to real-time data, automation tools, and budget autonomy to execute fast.

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