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Digital Marketing Specialist with SEO Focus
4 weeks ago
We are seeking a skilled Digital Marketing Specialist to join our team at SEO Inventiv, a leading digital marketing company specializing in search engine optimization (SEO) and performance-driven strategies.
Key Responsibilities- Conduct comprehensive keyword research to identify high-traffic, low-competition keywords.
- Analyze competitors' SEO strategies to identify opportunities and threats.
- Keyword Research and Analysis:
- Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.
- Analyze competitors' content and backlinks to inform keyword strategies.
- On-Page Optimization:
- Optimize website content, meta tags, URLs, and internal linking structures for improved rankings.
- Implement SEO best practices in content creation and website architecture.
- Content Development and Optimization:
- Collaborate with content creators to develop SEO-friendly content that meets user intent.
- Enhance existing content for search engines to improve rankings and drive organic traffic.
- Technical SEO:
- Identify and fix issues related to site speed, mobile-friendliness, crawl errors, and structured data.
- Ensure the website is fully optimized for search engine indexing and crawling.
- Link Building:
- Develop and execute effective link-building strategies to acquire high-quality backlinks.
- Promote content through outreach to relevant websites and industry influencers.
- Local SEO:
- Optimize Google My Business listings and manage local citations for enhanced local search visibility.
- Implement strategies to generate positive reviews and improve local search performance.
- Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- A competitive salary of $60,000 per year.
- Flexible working hours and remote work options.
- Ongoing professional development opportunities.
- A collaborative and supportive work environment.
- Comprehensive health and wellness benefits.
