User Engagement Strategist

2 weeks ago

Mumbai, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 16,00,000
Job Description

Preventing user churn and reactivating lapsed listeners are critical challenges in our business. We're seeking a data-driven marketer to take on this mission, focusing on the pivotal moment a user decides to leave and the crucial window to win them back.

This role requires a specialist who understands why users churn and develops strategies to save them or bring them back home. You'll be hands-on, working with predictive models, qualitative insights, and campaign execution to drive results.

Key Responsibilities
  • At-Risk User Intervention (Churn Prevention):
    • Identify Churn Signals: Collaborate with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
    • Champion Qualitative Insights: Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful hypotheses for your campaigns.
    • Design & Launch 'Save' Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage users before they cancel their subscriptions.
  • Lapsed User Reactivation (Win-Back Strategy):
    • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft Irresistible Win-Back Hooks: Test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
    • Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.
  • Analytics & Cross-Functional Collaboration:
    • Measure What Matters: Own and report on key performance indicators (KPIs) such as Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns, translating performance data into actionable insights for stakeholders.
    • Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams, providing clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
    • Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience, aligning 'save' messages with 'engagement' messages.
    What We're Looking For
    • 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
    • Innovative Problem-Solver: Think creatively, challenge assumptions, and build industry-leading churn-mitigation strategies.
    • Hands-On Campaign Execution: Direct experience building, launching, and optimizing campaigns using marketing automation platforms.
    • Analytically Sharp: Fluency in digging through data to find opportunities, with strong proficiency in SQL and experience with product analytics tools.
    • An Experimenter's Mindset: Skilled in designing and interpreting A/B tests to get clear, actionable answers.
    • A Passion for Music: Genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.

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