Digital Engagement Strategist

3 days ago

Mumbai, Maharashtra, India beBeeGrowthMarketing Full time ₹ 15,000 - ₹ 28,00,000

**Job Title:** Digital Campaign Manager

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As a key member of our growth team, you will be responsible for implementing and managing end-to-end digital engagement campaigns across various channels. Your primary focus will be on utilizing our marketing automation tools to build and automate personalized user journeys that drive engagement and conversions.

Key responsibilities include rigorously tracking campaign performance metrics, identifying areas for improvement, and implementing data-driven optimizations to maximize ROI. You will also be responsible for designing, executing, and analyzing A/B tests to optimize campaign elements, messaging, and targeting strategies.

Collaboration with product, marketing, and data teams is essential to ensure smooth campaign execution, alignment with business goals, and effective communication. You will generate comprehensive reports on campaign performance, providing clear insights and actionable recommendations for future campaigns.

**Required Skills and Qualifications:

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  • ">
  • 2+ years of proven experience in growth marketing, campaign execution, digital marketing, or a closely related field.">
  • Deep understanding and hands-on experience with marketing automation platforms.">
  • Solid understanding and practical experience with A/B testing methodologies and the analysis of test results.">
  • Familiarity and experience with executing campaigns across diverse digital channels.">
  • Strong analytical skills with the ability to interpret data, identify trends, and extract actionable insights to inform campaign decisions.">
  • Excellent written and verbal communication skills, coupled with a demonstrated ability to collaborate effectively within cross-functional teams.">
  • Solid organizational and project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines.">
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**Benefits:

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  • ">
  • Opportunity to work with a cutting-edge marketing automation platform.">
  • Collaborative and dynamic work environment.">
  • Professional development opportunities.">
  • Competitive compensation package.">
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