Performance Marketing Specialist

13 hours ago

Malappuram, Kerala, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Performance Marketing Specialist

We are seeking a skilled and innovative professional to join our dynamic team as a Performance Marketing Specialist.

This role involves developing and executing end-to-end performance marketing strategies that align with client goals and drive measurable growth. Key responsibilities include planning, launching, and optimizing paid marketing campaigns across multiple channels, leveraging tools like Google Analytics and platform-specific insights to track user behavior and campaign performance.

The ideal candidate will have excellent communication and collaboration skills, expertise in data analytics and reporting tools, and sound knowledge of campaign structure and ad account structure and reporting for the campaigns.

This role requires someone who can stay agile and responsive to market dynamics, continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.

  • Key Responsibilities:
  1. Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
  2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  3. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  4. Use data to inform decisions and iterate on strategy for continuous improvement.

A highly motivated and results-driven individual who can make a significant contribution to our team's success is required.

Skill Requirements:

Data analysis and interpretation

Digital marketing and advertising

Google Analytics and Google Tag Manager

SEO best practices

Effective communication and collaboration

Problem-solving and critical thinking

A/B testing and optimization

Campaign planning and execution

Client relationship management

Results-driven and target-oriented

Agile and adaptable

Continuous learning and professional development

],

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