Senior Digital Strategist

2 days ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Head of Growth Marketing

This is a high-impact leadership role that requires a unique blend of strategic thinking, data-driven marketing, and executional excellence.

The successful candidate will spearhead our growth marketing efforts for both B2B (enterprise) and B2G (government) businesses.

Main Responsibilities:
  • Develop and execute end-to-end demand generation strategies for B2B and B2G
  • Create and implement multi-channel campaigns across digital, ABM, events, PR, and content syndication
  • Design and manage lead capture, scoring, nurturing, and MQL qualification processes
B2B Growth:
  • Run account-based marketing programs for top 50 target enterprise accounts
  • Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing
B2G Growth:
  • Build government-focused campaigns aligned to national cybersecurity priorities
  • Support tender desk with content packs, RFP responses, and positioning
Content & Messaging:
  • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators
  • Ensure consistent brand voice across enterprise and government narratives
Analytics & Marketing Ops:
  • Implement and optimize MarTech stack
  • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI
Agency & Team Leadership:
  • Manage a lean in-house growth marketing team
  • Coordinate with external agencies for scale
Key Performance Indicators:
  • MQLs generated per month
  • MQL → SQL conversion rate
  • Pipeline influenced by marketing
  • CPL and ROI benchmarks

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