
Business Development Executive
2 days ago
The Franchise Acquisition Manager plays a pivotal role in driving business growth and expansion across multiple categories, including kitchens, furniture, and furnishing.
Main Responsibilities:
- Market Identification & Strategy: Collaborate with the Regional Manager to identify high-potential cities for franchise expansion, conduct market research, and analyze demand clusters, competition, and real estate feasibility.
- Lead Generation & Prospecting: Identify and qualify high-quality franchise prospects across categories, build a strong funnel of partners aligned with Livspace's criteria, and negotiate agreements to close franchise conversions.
- Partner Engagement & Conversion: Drive end-to-end meetings and presentations with prospective partners, pitch Livspace's franchise models with clear ROI and business potential, and ensure timely conversion of prospects into signed franchisees.
- Onboarding & Store Launch Support: Guide partners through franchise agreement, financial formalities, and store setup requirements, coordinate with central teams for design, branding, training, and installation readiness, and ensure stores go live within defined timelines.
- Performance & Reporting: Achieve monthly/quarterly franchise acquisition targets, maintain accurate reports on lead funnel, partner status, and conversion ratios, and align area-level execution with regional expansion goals.
Key Result Areas (KRAs):
- Number of new franchise partners onboarded.
- Timely conversion of prospects into signed franchisees.
- Succcessful completion of partner onboarding and store launch process.
- Quality and sustainability of partners onboarded (aligned with Livspace's standards).
Requirements:
- Bachelor's degree in Business or Marketing (MBA preferred).
- 6-8 years of experience in business development, franchise acquisition, or channel sales.
- Proven track record of partner onboarding and achieving aggressive sales targets.
- Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred.
- Strong communication, negotiation, and presentation skills.
- High willingness to travel extensively across assigned markets.
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