Marketing Strategist

2 weeks ago

Udaipur, Rajasthan, India GFL Recruitment Private Limited Full time
Marketing Executive Job Description

About the Role:

We are seeking a highly skilled Marketing Executive to join our team at GFL Recruitment Private Limited. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to promote our hospital's services, attract patients, and enhance brand awareness.

Key Responsibilities:

  • Develop and execute marketing campaigns to promote hospital services, specializations, and events through various channels such as digital marketing, social media, print, and events.
  • Collaborate with the marketing team to create compelling content, including blog posts, articles, social media posts, and multimedia materials to engage target audiences and drive traffic to our hospital's website.
  • Manage social media accounts and online presence, including content creation, community engagement, and performance tracking.
  • Conduct market research and analysis to identify trends, opportunities, and competitive insights and provide recommendations for marketing strategies.
  • Coordinate with internal departments, such as clinical services, administration, and patient experience, to gather information and ensure alignment of marketing efforts with organizational objectives.
  • Build and maintain relationships with external stakeholders, including physicians, referring providers, community organizations, and media outlets, to promote collaboration and enhance our hospital's reputation.
  • Plan and organize events, such as health fairs, seminars, workshops, and community outreach programs, to increase awareness of hospital services and engage with the local community.
  • Monitor and analyze the performance of marketing initiatives using key metrics and analytics tools and prepare regular reports for management review.
  • Stay updated on industry trends, best practices, and regulations related to healthcare marketing and incorporate new ideas and technologies into marketing strategies.
  • Support the Marketing Manager in developing marketing plans, budgets, and objectives and assist in the implementation of marketing projects as needed.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field required; Master's degree is a plus.
  • Proven experience in marketing, preferably in the healthcare industry.
  • Strong understanding of marketing principles and techniques, with knowledge of digital marketing, social media, and content marketing strategies.
  • Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
  • Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Knowledge of healthcare regulations and compliance requirements related to marketing and advertising.

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