Digital Marketing Strategist

3 weeks ago


Udaipur, Rajasthan, India Accor Full time

Digital Marketing and E-commerce Strategy

The successful candidate will be responsible for maintaining and executing the hotel's Digital Marketing and E-commerce activities, including strategy development, content updates, social media management, email marketing, display and programmatic campaigns, metasearch and OTA optimization.

Main Responsibilities:

  • Develop yearly digital plans and budgets for the hotel across direct and indirect channels
  • Contribute to hotel strategy, working closely with key stakeholders from marketing, sales, revenue, PR, and F&B
  • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers
  • Plan and execute all digital marketing activities, including SEO/SEA, emailing, social media, display, metasearch, and influencers
  • Report and analyze web direct and indirect performance
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure the hotel's presence across key social platforms relevant to source markets and social content production
  • Handle CRM and email marketing with a third-party tool for rooms, F&B, and other outlets in line with strategy and corporate guidelines
  • Monitor and assist in ensuring rate parity together with the revenue director throughout all distribution channels
  • Manage the hotel's online reputation
  • Review and monitor hotel competitors on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Identify trends and insights, and optimize spend and performance based on insights
  • B olup brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Ensure Accor app visibility and usage uplift across the hotel
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate


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