Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled SEO Expert to join our team at GFL Recruitment Private Limited. The ideal candidate will have a proven track record of improving organic search visibility and traffic in global markets.
Key Responsibilities- Keyword Research & Analysis: Conduct in-depth keyword research to identify high-traffic relevant keywords for different regions. Tailor keyword strategies to match the search behavior of local audiences.
- On-Page SEO: Optimize website content, meta tags, and other on-page elements to improve search engine rankings in target markets. Ensure content is culturally relevant and engaging for local audiences.
- Technical SEO: Monitor and improve the technical aspects of our websites, including site speed, mobile responsiveness, URL structure, and crawlability to ensure optimal performance across all devices and regions.
- Content Strategy: Collaborate with content creators to develop and optimize content that aligns with local SEO strategies. Ensure all content is both SEO-friendly and culturally appropriate for the target audience.
- Link Building: Develop and execute link-building campaigns that focus on acquiring high-quality backlinks from local authoritative websites.
- Competitor Analysis: Conduct regular competitor analysis to stay ahead of industry trends and adjust SEO strategies accordingly.
- Analytics & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software. Provide actionable insights to improve ranking and traffic.
- Localization: Work with local teams to adapt SEO strategies for different languages, search engines, and user behaviors in various regions.
- Stay Updated: Keep up-to-date with the latest SEO trends, algorithms, and best practices, particularly those relevant to international SEO.
- Bachelor's degree in Marketing, Communications, IT, or a related field.
- Minimum of 25 years of experience in SEO with a strong focus on international or overseas markets.
- Proven track record of improving organic search visibility and traffic in global markets.
- Expertise in using SEO tools.
- Strong understanding of technical SEO, including site architecture, crawlability, and mobile optimization.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Strong understanding of different search engines beyond Google.
- Familiarity with various content management systems (CMS) and basic HTML/CSS.
- Excellent communication and collaboration skills with experience working in cross-functional and cross-cultural teams.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of foreign languages is a plus.
Preferred Skills: Content strategy, HTML/CSS, analytics & reporting, communication skills, link building, content management systems (CMS), foreign languages, on-page SEO, communication, keyword research, technical SEO, collaboration skills, SEO, analytical skills, SEO tools, off-page SEO, search, research, localization, competitor analysis, IT, marketing
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