
Digital Content Manager
1 day ago
We are seeking a skilled Content Strategist to develop and execute comprehensive content plans aligned with business objectives and learner acquisition goals.
The ideal candidate will create high-quality, conversion-focused copy for landing pages, sales funnels, lead generation campaigns, course descriptions, curriculum outlines, and educational content that drives enrolment.
Key Responsibilities:
- Strategic Content Development:
- Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals.
- Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns.
- Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
- Produce white papers, case studies, and thought leadership content to establish industry authority.
- Multi-Channel Content Creation:
- Create optimized web copy, blog posts, and resource pages that rank and convert.
- Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
- Design high-converting email sequences, newsletters, and nurture campaigns.
- Write persuasive ad scripts for video, display, and social media campaigns with proven ROI.
- Production-Style Content:
- Create scripts for educational videos, webinars, and promotional content.
- Develop course marketing materials including brochures, presentations, and sales collateral.
- Write compelling testimonials, success stories, and case study narratives.
- Produce content for marketing automation sequences and customer journey mapping.
- Content Optimization & Analytics:
- Conduct advanced keyword research and implement technical SEO best practices.
- Analyze content performance metrics and optimize for engagement, conversion, and retention.
- A/B test headlines, copy variations, and messaging strategies.
- Collaborate with data teams to measure content ROI and attribution.
School of Digital Marketing Requirements:
- Experience & Education:
- 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
- Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
- Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
- Technical Expertise:
- SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization.
- Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools.
- Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration.
- Preferred Skills:
- Conversion Copywriting: Proven track record of writing copy that converts prospects to customers.
- Educational Content: Experience creating learning-focused content that simplifies complex concepts.
- Brand Voice Development: Ability to create and maintain consistent brand voice across all channels.
- Project Management: Experience managing multiple content projects with cross-functional teams.
About Us:
We are a leading consulting firm specializing in digital transformation and education technology. Our mission is to empower individuals and organizations through innovative solutions and expert guidance.
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