Digital Content Manager

3 days ago

Hyderabad, Telangana, India beBeeContentStrategist Full time ₹ 9,00,000 - ₹ 12,10,000
Job Title: Content Strategist
We are seeking a skilled Content Strategist to develop and execute comprehensive content plans aligned with business objectives and learner acquisition goals.
The ideal candidate will create high-quality, conversion-focused copy for landing pages, sales funnels, lead generation campaigns, course descriptions, curriculum outlines, and educational content that drives enrolment.
Key Responsibilities:
  • Strategic Content Development:
    • Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals.
    • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns.
    • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
    • Produce white papers, case studies, and thought leadership content to establish industry authority.
  • Multi-Channel Content Creation:
    • Create optimized web copy, blog posts, and resource pages that rank and convert.
    • Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
    • Design high-converting email sequences, newsletters, and nurture campaigns.
    • Write persuasive ad scripts for video, display, and social media campaigns with proven ROI.
  • Production-Style Content:
    • Create scripts for educational videos, webinars, and promotional content.
    • Develop course marketing materials including brochures, presentations, and sales collateral.
    • Write compelling testimonials, success stories, and case study narratives.
    • Produce content for marketing automation sequences and customer journey mapping.
  • Content Optimization & Analytics:
    • Conduct advanced keyword research and implement technical SEO best practices.
    • Analyze content performance metrics and optimize for engagement, conversion, and retention.
    • A/B test headlines, copy variations, and messaging strategies.
    • Collaborate with data teams to measure content ROI and attribution.

School of Digital Marketing Requirements:

  • Experience & Education:
    • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
    • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
    • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
  • Technical Expertise:
    • SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization.
    • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools.
    • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration.
  • Preferred Skills:
    • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers.
    • Educational Content: Experience creating learning-focused content that simplifies complex concepts.
    • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels.
    • Project Management: Experience managing multiple content projects with cross-functional teams.

About Us:

We are a leading consulting firm specializing in digital transformation and education technology. Our mission is to empower individuals and organizations through innovative solutions and expert guidance.

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