Digital Content Strategist
20 hours ago
Job Description:
We are seeking a seasoned Digital Content Strategist to lead our digital content team at the intersection of innovation and efficiency. The ideal candidate will drive a seamless digital experience for users by leveraging cutting-edge tools and best practices to build a scalable, flexible, and performant digital presence that aligns with business goals.
The successful candidate will have the opportunity to lead a technical team, providing direction and guidance to ensure the successful delivery of scalable, high-impact solutions that drive business value. This high-impact role is central to shaping digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
Main Responsibilities:
- Develop and execute digital content strategies that align with enterprise marketing and digital goals.
- Guide roadmap development for Adobe-based content solutions, ensuring regulatory compliance, scalability, and measurable performance outcomes.
- Analyze data from Adobe Content Analytics and other tools to inform strategic decisions and improve digital effectiveness.
Operational Excellence:
- Owning the governance of content workflows, taxonomy, and digital asset management using Adobe Assets and Workfront.
- Implementing robust operational processes for development, testing, deployment, and performance monitoring.
- Championing web performance, SEO, accessibility, and compliance with regulatory and brand standards.
Team & Project Delivery:
- Managing and mentoring a team of developers, content technologists, and offshore contributors.
- Overseeing day-to-day execution of content technology workstreams, including sprint planning, task prioritization, and vendor coordination.
- Promoting a collaborative team culture, encouraging continuous improvement and cross-functional learning.
Collaboration & Communication:
- Serving as a point of contact for global stakeholders including marketing, product, and digital technology teams.
- Facilitating effective communication across time zones, ensuring alignment on priorities, project status, and delivery timelines.
- Collaborating with offshore/onshore development teams, ensuring smooth and effective delivery.
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