
Leading Brand Manager
2 weeks ago
About the Role
We are seeking a seasoned Brand Manager to lead our brand portfolio, developing and executing marketing strategies that drive business growth.
The successful candidate will be responsible for planning, developing, and directing marketing efforts across mass media, digital, outdoor, and on-ground consumer activations, as well as retail visibility initiatives.
This role requires strong analytical skills, with the ability to monitor and control ATL & BTL initiatives, and stay ahead of the market through competitor activity analysis.
The ideal candidate will have expertise in brand management, marketing strategies, brand activation, product development, and competitive strategy development.
Key Responsibilities
- Ideation, development, and execution of marketing campaigns
- Execution, monitoring, and controlling all ATL & BTL initiatives
- Coordinating with research agencies on communication strategies
- Competitor activity analysis and market intelligence
- Compilation of brand and competitor information
- Developing competitive strategies and driving business growth
Required Skills and Qualifications
- Proven experience in brand management and marketing strategies
- Strong analytical and problem-solving skills
- Ability to work effectively in a team environment
- Excellent communication and project management skills
- Familiarity with marketing tools and technologies
Benefits
- A dynamic and supportive work environment
- Ongoing training and professional development opportunities
- Competitive salary and benefits package
Contact Information
To apply for this exciting opportunity, please submit your resume and cover letter.
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