Senior Brand Manager

1 week ago

Hyderabad, Telangana, India ABR Cafe & Bakers Pvt Ltd -- CAFE NILOUFER Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Senior Brand Manager

Job Summary:

The Senior Brand Manager will be responsible for leading the strategic development, positioning, and growth of the assigned things in both F&B and FMCG categories. This role requires a deep understanding of consumer behaviour, market trends, brand equity building, and integrated marketing strategies. The ideal candidate will drive product innovation, campaign excellence, and sales enablement across retail and digital channels.

Key Responsibilities:

Brand Strategy & Planning

  • Develop and execute annual brand plans aligned with business goals.
  • Own brand architecture, positioning, and tone of voice across touchpoints.
  • Conduct market, competitor, and category analysis to identify brand opportunities.

Marketing & Campaign Management

  • Lead the development and execution of 360 marketing campaigns (ATL, BTL, Digital).
  • Collaborate with creative, media, and digital agencies for campaign development.
  • Manage NPD (New Product Development) launches, seasonal promotions, and consumer activations.

Consumer & Market Insight

  • Interpret consumer trends, preferences, and insights to steer brand decisions.
  • Conduct regular research studies (Usage & Attitude, concept testing, brand health tracking).

Cross-Functional Collaboration

  • Work closely with Sales, R&D, Packaging, Trade Marketing, and Supply Chain to deliver brand objectives.
  • Partner with finance and supply chain teams to track brand P&L and optimize costs.

Digital & E-commerce Integration

  • Build brand presence and salience across digital platforms and e-commerce channels.
  • Partner with performance marketing teams to support D2C and online retail strategies.

Innovation & Product Lifecycle

  • Identify white spaces and lead the innovation pipeline development.
  • Drive end-to-end project management from concept to shelf.

Team Leadership (if applicable)

  • Mentor and manage junior brand managers or interns.
  • Foster a performance-driven, innovative team culture.

Key Performance Indicators (KPIs):

  • Brand health metrics (awareness, consideration, preference)
  • Volume and value market share growth
  • Campaign ROI and engagement scores
  • NPD success rate and speed to market
  • Budget adherence and marketing spend efficiency

Desired Qualifications & Skills:

  • MBA/PGDM in Marketing or related field.
  • 812 years of brand management experience in F&B and/or FMCG.
  • Strong analytical and consumer insight skills.
  • Proven track record in launching and scaling products/brands.
  • Excellent communication, presentation, and project management skills.
  • Exposure to digital and D2C ecosystem is a strong advantage.

Preferred Traits:

  • Strategic thinker with execution excellence.
  • Creative mindset with strong business acumen.
  • Resilient, agile, and passionate about building brands that consumers love.

  • Senior Brand Manager

    2 weeks ago

    Hyderabad, Telangana, India 8 Views Full time ₹ 2,00,000 - ₹ 12,00,000 per year

    Job Title: Senior Brand Manager(Client Servicing)(The candidate should be open to working from the client location inGMR Airport Shamshabad)About 8 Views:8 Views is a leading digital marketing agency in Hyderabad, empowering 250+ brands over the past 10+ years. Our 100+ strong team of experts has generated over ₹200 Million in revenue for our clients. We...

  • Senior Brand Manager

    1 week ago

    Hyderabad, Telangana, India Quadrangle Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Greetings,We are seeking a talented and experienced Senior Brand Manager / Digital Performance Manager to lead our brand strategy and digital marketing efforts.Key Responsibility:Develop and implement brand strategies that reflect our hospitals values and mission.Lead impactful marketing campaigns across digital channels to boost patient acquisition and...

  • brand manager

    2 weeks ago

    Hyderabad, Telangana, India MID SIZED CLIENT OF AARO CONSULTING Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Overview: As a Brand Manager at a mid-sized promoter-driven FMCG company specializing in confectionery and baked products, your primary responsibility will be to develop and implement brand strategies that will elevate brand equity, drive market share growth, and ensure profitability. This role necessitates a strategic mindset coupled with robust...

  • Social Media Manager

    2 weeks ago

    Hyderabad, Telangana, India Hiring Manager Full time ₹ 3,58,496 - ₹ 5,69,232 per year

    SKILLSCommunication SkillsSocial media planningClient handlingAccount ManagerClient Engagementcontent writingpostingsSocial MediaSocial Media ManagerSocial media specialistJOB DESCRIPTIONJob descriptionCompany DescriptionDigital Mojo is a digital marketing agency located in Banjara Hills. We have beendelivering relentless value to businesses since 2012...

  • Brand Manager

    1 week ago

    Hyderabad, Telangana, India The Professional Couriers Full time ₹ 3,24,000 per year

    About the RoleWe are seeking a skilled and motivated Brand Manager to take charge of the monitoring and development of one of our key premium service brands. This role is not about creating a new brand from scratch but about strengthening and elevating an existing one.The Brand Manager will ensure that the brand consistently delivers on its promise of...

  • Senior Brand Manager

    2 weeks ago

    Hyderabad, Telangana, India Kshema General Insurance Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    About UsKshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging...

  • Project Manager

    2 weeks ago

    Hyderabad, Telangana, India The Brand Chimp Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Company DescriptionAt The Brand Chimp, we craft experiences that captivate audiences, drive engagement, and generate real results. We combine creativity, data-driven strategies, and cutting-edge technology to help brands establish a strong digital presence for long-term growth. Our team of creatives, marketers, and developers work together to make brands...

  • Executive / Senior Executive / Assistant Manager / Manager - Branding & Graphic

    1 week ago

    Hyderabad, Telangana, India Weekday AI Full time ₹ 2,00,000 - ₹ 12,00,000 per year

    This role is for one of the Weekday's clientsLocation: HyderabadJobType: full-timeWe are seeking dynamic and creative professionals to lead and support branding and design initiatives across product packaging, digital platforms, promotional materials, and corporate communication. Depending on seniority, the role will involve contributing to or managing brand...

  • Brand manager intern

    2 days ago

    Hyderabad, Telangana, India Impactrix Ad Agency Full time

    Account Manager Intern – Impactrix Ad Agency Hyderabad | Internship | On-siteAbout Us:Impactrix Ad Agency Pvt. Ltd. is a fast-growing full-service creative and performance agency based in Hyderabad. We work with top real estate, retail, and lifestyle brands — known for our killer visuals, fast execution, and impactful branding.Role Overview:We're...

  • Brand Manager

    1 week ago

    Hyderabad, Telangana, India ReachInfinity Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company Description transforms brands' narratives into powerful, ROI-focused marketing solutions. We specialize in crafting compelling, data-driven stories that deliver measurable marketing results. Our team combines creativity with strategic precision to ensure your brand resonates and generates a tangible return on investment. We aim to elevate your...