Senior Brand Manager

16 hours ago

Hyderabad, Telangana, India ABR Cafe & Bakers Pvt Ltd -- CAFE NILOUFER Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Senior Brand Manager

Job Summary:

The Senior Brand Manager will be responsible for leading the strategic development, positioning, and growth of the assigned things in both F&B and FMCG categories. This role requires a deep understanding of consumer behaviour, market trends, brand equity building, and integrated marketing strategies. The ideal candidate will drive product innovation, campaign excellence, and sales enablement across retail and digital channels.

Key Responsibilities:

Brand Strategy & Planning

  • Develop and execute annual brand plans aligned with business goals.
  • Own brand architecture, positioning, and tone of voice across touchpoints.
  • Conduct market, competitor, and category analysis to identify brand opportunities.

Marketing & Campaign Management

  • Lead the development and execution of 360 marketing campaigns (ATL, BTL, Digital).
  • Collaborate with creative, media, and digital agencies for campaign development.
  • Manage NPD (New Product Development) launches, seasonal promotions, and consumer activations.

Consumer & Market Insight

  • Interpret consumer trends, preferences, and insights to steer brand decisions.
  • Conduct regular research studies (Usage & Attitude, concept testing, brand health tracking).

Cross-Functional Collaboration

  • Work closely with Sales, R&D, Packaging, Trade Marketing, and Supply Chain to deliver brand objectives.
  • Partner with finance and supply chain teams to track brand P&L and optimize costs.

Digital & E-commerce Integration

  • Build brand presence and salience across digital platforms and e-commerce channels.
  • Partner with performance marketing teams to support D2C and online retail strategies.

Innovation & Product Lifecycle

  • Identify white spaces and lead the innovation pipeline development.
  • Drive end-to-end project management from concept to shelf.

Team Leadership (if applicable)

  • Mentor and manage junior brand managers or interns.
  • Foster a performance-driven, innovative team culture.

Key Performance Indicators (KPIs):

  • Brand health metrics (awareness, consideration, preference)
  • Volume and value market share growth
  • Campaign ROI and engagement scores
  • NPD success rate and speed to market
  • Budget adherence and marketing spend efficiency

Desired Qualifications & Skills:

  • MBA/PGDM in Marketing or related field.
  • 812 years of brand management experience in F&B and/or FMCG.
  • Strong analytical and consumer insight skills.
  • Proven track record in launching and scaling products/brands.
  • Excellent communication, presentation, and project management skills.
  • Exposure to digital and D2C ecosystem is a strong advantage.

Preferred Traits:

  • Strategic thinker with execution excellence.
  • Creative mindset with strong business acumen.
  • Resilient, agile, and passionate about building brands that consumers love.

  • Senior Brand Manager

    2 days ago

    Hyderabad, Telangana, India Quadrangle Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Greetings,We are seeking a talented and experienced Senior Brand Manager / Digital Performance Manager to lead our brand strategy and digital marketing efforts.Key Responsibility:Develop and implement brand strategies that reflect our hospitals values and mission.Lead impactful marketing campaigns across digital channels to boost patient acquisition and...

  • Senior Video Editor

    4 weeks ago

    Hyderabad, Telangana, India Brand Zone Full time

    Job DescriptionCompany DescriptionAt Brand Zone, we focus on innovation, strategy, and storytelling to craft campaigns that create emotional connections and drive measurable business results. We believe that every advertisement should inspire and deliver impact, transforming brands into unforgettable names with top-of-mind recall. Our team blends bold...

  • Senior Video Editor

    1 day ago

    Hyderabad, Telangana, India Brand Zone Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionAt Brand Zone, we focus on innovation, strategy, and storytelling to craft campaigns that create emotional connections and drive measurable business results. We believe that every advertisement should inspire and deliver impact, transforming brands into unforgettable names with top-of-mind recall. Our team blends bold creativity with...

  • Brand Manager

    2 days ago

    Hyderabad, Telangana, India The Professional Couriers Full time ₹ 2,40,000 - ₹ 2,88,000 per year

    About the RoleWe are seeking a skilled and motivated Brand Manager to take charge of the monitoring and development of one of our key premium service brands. This role is not about creating a new brand from scratch but about strengthening and elevating an existing one.The Brand Manager will ensure that the brand consistently delivers on its promise of...

  • Senior Business Development Manager

    3 days ago

    Hyderabad, Telangana, India beBeeEmployer Full time ₹ 12,00,000 - ₹ 17,00,000

    Job Title: Senior Executive Assistant Manager - Employer BrandingWe are seeking a dynamic and experienced Senior Executive Assistant Manager to join our Employer Branding team. The ideal candidate will be a self-starter with a flair for seamless execution, able to develop and execute employer branding strategies to attract top talent and enhance employee...

  • Senior Brand Strategist

    4 days ago

    Hyderabad, Telangana, India beBeeClient Full time ₹ 18,00,000 - ₹ 24,00,000

    ">Job Title: Senior Client Services Manager">Location: Delhi NCR (Full-Time)">Experience: 4–8 years in client servicing, brand management, or integrated marketing roles.">Department: Client Strategy & Servicing">Job Description">We partner with India's leading brands to deliver campaigns that blend creativity, culture, and technology. Our team is a...

  • Senior Brand Manager

    2 weeks ago

    Hyderabad, Telangana, India Medvarsity Full time

    Brand Architect Years Of Experience : 5-8 Years Location : Hyderabad Ideal for professionals who've achieved early milestones and are looking to accelerate their journey before hitting 30.We are hunting for a Brand Architect – Digital First, ideally someone in the early growth stage oftheir career who brings fresh perspective, digital fluency, and hands-on...

  • Brand Solutions Manager

    3 days ago

    Hyderabad, Telangana, India beBeeSenior Full time ₹ 18,00,000 - ₹ 25,80,000

    Job OpportunityThe Senior Manager - Brand Alliance role is a key position in driving revenue growth through impactful brand merchandise solutions. This position requires an experienced professional with a winning mindset, passion for business development, and expertise in procurement and product strategy.Responsibilities:Drive Business Growth: Identify new...

  • Brand assistant manager

    7 hours ago

    Hyderabad, Telangana, India ANSR Full time

    Assistant Manager - Employer Branding Experience: 7-9 years Position Type: Full-time ANSR Global is the leading consulting firm for companies seeking to set up global capability centers (GCCs). It provides a full suite of products and services to its clients, including collaborative workspaces, managed services for site support, and talent acquisition. We...

  • Senior Brand

    5 days ago

    Hyderabad, Telangana, India 8 Views Full time

    8 Views is a leading digital marketing agency in Hyderabad, empowering 250+ brands over the past 9+ years. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment. As a Senior Visualizer / Visual Designer / Graphic Designer at 8 Views, you will be responsible for...