Food Brand Manager

1 week ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Brand Management Professional

This is an exciting opportunity to drive the growth and success of a new food brand. As a Brand Management Professional, you will be responsible for developing and implementing the brand strategy, positioning, and value proposition. You will lead end-to-end brand initiatives across digital, retail, direct-to-consumer, and marketplaces.

You will work closely with cross-functional teams and external partners to ensure seamless execution. This role requires strong consumer insight, integrated marketing execution, e-commerce management, and budgeting skills. If you have experience in building brands on D2C platforms and managing campaigns, this could be the perfect fit.

Key Responsibilities:
  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns across ATL, BTL, digital, influencer, PR, and OOH channels.
  • Manage consumer and market research to track brand health and generate insights.
  • Partner with performance marketing teams to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/marketplaces.
  • Collaborate with internal teams and external partners for seamless execution.
Requirements:
  • 4-5 years of experience in brand management or marketing.
  • Graduate/MBA degree in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory).
About Us:

We are a dynamic organization looking for talented professionals to join our team. If you are passionate about building brands and driving business growth, we encourage you to apply. We offer a competitive salary and benefits package to successful candidates.

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