Strategic Personal Brand Manager

1 week ago

Guntur, Andhra Pradesh, India beBeeBrandSpecialist Full time ₹ 25,00,000 - ₹ 30,00,000
Personal Branding Specialist for Business Leaders

We are seeking a skilled, proactive, and detail-oriented professional to manage and amplify the personal brand of business leaders across various digital platforms.

The ideal candidate will have a strong background in marketing, communications, or a related field, with 2+ years of experience in personal branding, executive communications, or social media marketing.

Responsibilities include developing and maintaining a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.

  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Create high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Develop impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  • Collaborate with graphic/video teams to produce multimedia content.
  • Manage business leader's social media presence on various platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.
  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Coordinate closely with the business leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.
Required Skills & Qualifications:
  • Bachelor's degree in marketing, journalism, communications, or a related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM (Online Reputation Management) tools and their usage.
  • Familiarity with analytics tools.
  • Bonus: Experience using AI tools for rapid content production.

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