Senior Brand Strategist

1 week ago

Guntur, Andhra Pradesh, India beBeeBrand Full time ₹ 20,25,000 - ₹ 25,90,000

Job Summary

This role involves driving the strategy and implementation of a robust brand program across product superiority, equity and preference. The ideal candidate will have experience in creating brand marketing strategies, campaign planning and commercial acumen to efficiently manage marketing and media budgets.

Key Responsibilities
  • Brand Management: Building Masterbrand architecture strategy on the category, crafting positioning with strong BCI and developing 360 brand campaigns to drive equity and preference.
  • Strategic Activation: Proving superiority at point of sale through efficient and scalable activation programs customizable for market type.
  • Counterfeit Action: Building long term action plan for countering counterfeit through education, legal action and sales team training.
Internal Processes
  • Collaboration: Working together with innovation team for seamless takeover and incubation of new brand initiatives/extensions in line with masterbrand portfolio thinking.
  • Brand Synchronization: Synchronizing brand marketing plans and campaigns for harmonized and efficient deployment of plans across the masterbrand.
Requirements
  • Experience: Minimum 8-10 years of experience in core brand management in FMCG category with handling of significant brand campaigns.
  • Educational Qualification: MBA (major in marketing preferred).

The ideal candidate will have a strong understanding of brand management, marketing strategies and consumer insights. Prior experience in working closely with cross-functional teams to jointly drive business KPIs is desirable.

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