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22 hours ago
Job Title: Digital Branding Strategist
We are seeking a skilled professional to lead our branding campaigns and drive business growth.
- Digital branding campaign execution across Google Ads, Meta, Programmatic, and OTT platforms.
- Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.
- Develop detailed media plans and forecasts in alignment with brand goals and seasonal marketing initiatives.
- Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.
- Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact.
Required Skills:
- Strategic thinking and planning
- Media buying and planning expertise
- Campaign analysis and optimization skills
- Strong communication and collaboration skills
Benefits:
- Promote cross-functional teamwork and collaboration
- Deliver high-quality results and exceed expectations
- Stay up-to-date with industry trends and best practices
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