Senior Brand Manager

2 days ago

Guntur, Andhra Pradesh, India beBeeExecutive Full time ₹ 10,00,000 - ₹ 16,00,000

Job Title: Senior Executive

Role Overview:

We are seeking a highly motivated and detail-oriented professional to lead the operational aspects of brand marketing and activations. As a key member of our team, you will be responsible for managing exhibitions, social media coordination, budget management, merchandise, sales collaterals, and vendor relationships.

Key Responsibilities:

  • Oversee all administrative and logistical deadlines for exhibitions and marketing events.
  • Collaborate with cross-functional teams to gather product information, branding, and technical details.
  • E nsure timely delivery of materials, booth displays, and samples to event locations.
  • Collect and upload leads and visitor data captured during events to Salesforce in coordination with sales and CRM teams.

Social Media Coordination:

  • Act as liaison between company and external social media agency.
  • Collaborate with internal teams to source content ideas and product information.
  • Plan, schedule, and execute social media content to ensure brand consistency.

Marketing Budget & Finance:

  • Track marketing expenses and ensure adherence to allocated budgets.
  • Collaborate with finance team on invoices, vendor payments, and reconciliations.
  • Maintain records and reports on campaign spends and cost effectiveness.

Sales Collateral Management:

  • Drive creation, review, and distribution of brochures, presentations, and product sheets.
  • Coordinate with design agencies, internal teams, and printers for timely execution.
  • Maintain a repository of up-to-date marketing assets for sales team.

Vendor Management:

  • Identify and evaluate vendors for printing, branding, gifting, and events.
  • Negotiate terms and ensure quality and timeliness of deliverables.
  • Maintain database of approved vendors with rate cards and service histories.

Brand Identity Implementation:

  • E nsure consistent implementation of brand identity across all touchpoints and materials.
  • Review physical and digital branding at office premises, packaging, events, and collaterals.
  • Work with leadership to audit and improve brand consistency.

Merchandise & Gifting:

  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
  • Liaise with creative, sourcing, and procurement teams for quality, timeliness, and budget compliance.

Qualifications & Skills:

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2-4 years of experience in marketing operations, branding, or coordination.
  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Sharp eye for detail and good design sensibility to ensure brand consistency.
  • Experience in working with agencies, vendors, and internal stakeholders.
  • Highly organized, proactive, and driven to deliver results under tight timelines.

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