Senior Content Strategist

2 weeks ago

Varanasi, Uttar Pradesh, India beBeePersonalBrand Full time ₹ 8,00,000 - ₹ 15,00,000

As a Personal Branding Specialist for Business Leaders, you will play a pivotal role in elevating the personal brand of our esteemed clients across various digital platforms. This involves developing and executing comprehensive content strategies, managing social media presence, and maintaining reputation through thought leadership positioning.

Key Responsibilities:
  • Content Strategy & Planning
    • Develop a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
    • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Content Creation & Publishing
    • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences.
    • Collaborate with graphic/video teams to produce multimedia content.
  • Social Media Management
    • Manage social media platforms such as Twitter, Instagram, Threads, and other relevant channels.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
    • Track content performance metrics and suggest optimizations.
  • Personal Brand Growth
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow followers organically using content hooks, engagement strategies, and relevant hashtags.
    • Engage with other thought leaders and communities to increase visibility.
  • Research & Thought Leadership
    • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
    • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Executive Support & Confidentiality
    • Coordinate closely with the business leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.

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