Advanced Demand Generation Strategist

3 days ago

Alleppey, Kerala, India beBeeDemandGeneration Full time ₹ 30,00,000 - ₹ 50,00,000

As a seasoned Demand Generation Manager, you will spearhead the strategy and execution of our multi-channel demand engine. You will define strategies, manage performance, build campaigns, and drive measurable results.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

Key Responsibilities:

Demand Generation Ownership

  • Owning the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Tracking and optimizing KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution

  • Driving pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailoring campaigns to persona-specific pain points and buying journeys.
  • Building and managing targeted campaigns for both new acquisition and expansion within.

GenAI-Driven Marketing

  • Leveraging tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automating segmentation/personalization across lifecycle and ABM.
  • Analyzing funnel performance using AI-driven platforms.
  • Building intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization

  • Continuously optimizing funnel performance using data, feedback, and experimentation.
  • Running A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs

  • Planning and executing ABM campaigns with Partners, Sales, and BDRs.
  • Delivering personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing

  • Running co-marketing with referral/channel partners.
  • Using AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack

  • Optimizing marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrating AI tools for operational efficiency and insight generation.
  • Managing budgets and performance reporting to leadership.

Requirements:

We are seeking an experienced Demand Generation Manager who has:

Enterprise SaaS Experience

  • 5-8+ years of experience in demand generation and growth marketing in regulated industries (e.g., Life Sciences).
  • Familiarity with the Salesforce ecosystem.

Proven Track Record

  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

Skills and Qualifications

  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.

About Us

We are a fast-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management. Our next-generation solutions help organizations deliver high-quality products and services safely, efficiently, and sustainably.

Join us in shaping the future of quality and compliance, empowering customers to mitigate risks, resolve issues proactively, and drive continuous improvement while protecting their people, products, suppliers, and brands.

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