Strategic Product Director
3 weeks ago
At MG Lifecare, we're building a purposeful business that will positively impact the health of the nation. As a Strategic Product Director, you will be responsible for developing and executing strategies to drive sales and achieve targets for our Rx Food Supplement brands in Domestic Markets.
Key Responsibilities:
- Planning and execution of marketing strategies, responsible for brand and BU promotion budget and P&L.
- Cross-functional collaboration with sales, purchase, medical, and market research teams.
- Developing and executing marketing elements like print, inputs, campaigns, and customer engagement activities.
- Identifying new products and managing our portfolio through primary and secondary research.
- Building customer relationships and developing key opinion leaders (KOLs) through CMEs, symposia, and field work.
- Reviewing business insights with the business head and conducting regular cycle meetings in different States.
Requirements:
- Pharma MBA with around 3-4 years of experience.
- Experience in handling Food Supplement Brands is a plus but not compulsory.
- Entrepreneurial mindset, highly driven, target-oriented, and open-minded.
- Collaborative, strong bias for action, and a strong believer in digital and the latest trends.
Why MG Lifecare?
Energy of a start-up, coupled with the strength of a giant. Culture of high empowerment, high accountability, and opportunity to grow big with the business.
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