Marketing Director
3 weeks ago
ATLAS Transformers India Limited is seeking a dynamic and results-oriented Marketing Manager to drive our marketing strategies and enhance our market presence.
Role OverviewThe Marketing Manager will be responsible for developing and executing strategic marketing initiatives tailored to the transformer industry. This role requires a blend of strategic planning, market analysis, and creativity to promote our products, drive demand, and achieve our business objectives.
Key Responsibilities- Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with the company's business goals and address the unique needs of the transformer industry.
- Market Research: Conduct in-depth market research to identify industry trends, customer needs, and competitive dynamics. Use insights to shape marketing strategies and product positioning.
- Campaign Management: Design, execute, and manage integrated marketing campaigns across digital, print, and event channels to boost brand visibility and generate qualified leads.
- Content Development: Create compelling marketing content, including product brochures, whitepapers, case studies, and website copy, to effectively communicate the value of our transformer solutions.
- Digital Marketing: Oversee digital marketing activities, such as SEO, SEM, social media, and email marketing, to drive online engagement and lead generation.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms, reinforcing our reputation as an industry leader.
- Sales Support: Collaborate with the sales team to provide marketing support, including lead generation, promotional materials, and market insights to drive sales performance.
- Event Coordination: Plan and manage participation in industry events, trade shows, and conferences to showcase our products and build relationships with key stakeholders.
- Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and activities. Prepare detailed reports on campaign performance, ROI, and market trends.
Our ideal candidate will have a Bachelor's degree in Marketing, Business Administration, Engineering, or a related field and a minimum of 10 years of marketing experience with a proven track record in the B2B sector. Experience in the transformer or industrial equipment industry is highly desirable.
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