Marketing Director

2 weeks ago


Vadodara, Gujarat, India ATLAS Transformers India Limited Full time
Job Title: Marketing Manager

The ideal candidate will possess a strong background in marketing, with a focus on the transformer industry. This position requires a strategic thinker with excellent communication skills to develop and execute marketing initiatives that drive business growth and enhance market presence.



  • Key Responsibilities:
  • Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with the company's business goals and address the unique needs of the transformer industry.
  • Market Research: Conduct in-depth market research to identify industry trends, customer needs, and competitive dynamics. Use insights to shape marketing strategies and product positioning.
  • Campaign Management: Design, execute, and manage integrated marketing campaigns across digital, print, and event channels to boost brand visibility and generate qualified leads.
  • Content Development: Create compelling marketing content, including product brochures, whitepapers, case studies, and website copy, to effectively communicate the value of our transformer solutions.
  • Digital Marketing: Oversee digital marketing activities, such as SEO, SEM, social media, and email marketing, to drive online engagement and lead generation.
  • Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms, reinforcing our reputation as an industry leader.
  • Sales Support: Collaborate with the sales team to provide marketing support, including lead generation, promotional materials, and market insights, to drive sales performance.
  • Event Coordination: Plan and manage participation in industry events, trade shows, and conferences to showcase our products and build relationships with key stakeholders.
  • Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and activities. Prepare detailed reports on campaign performance, ROI, and market trends.

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