
Brand Storytelling Specialist
3 days ago
Job Opportunity
We are seeking a highly skilled and dynamic professional to fill a role that requires a unique blend of digital ad sales expertise, strategic storytelling, and branded content sensibilities.
Key Responsibilities:
- Develop in-depth understanding of client business goals, industry context, and target audiences.
- Translate insights into data-informed, cross-platform campaign strategies.
- Act as a strategic advisor to both BFSI and non-BFSI brands, including agencies and direct clients.
Business Development & Concept Selling:
- Identify and onboard high-value advertisers and media agencies.
- Craft persuasive solutions combining digital ads, branded content, print integration, webinars, podcasts, and event sponsorships.
Sales Closure & Revenue Growth:
- Own the full sales funnel from prospecting to closure.
- Achieve and exceed revenue goals through upselling, cross-selling, and client expansion.
Campaign Execution & Cross-Team Collaboration:
- Liaise with internal teams for seamless execution.
Performance, Innovation & Reporting:
- Define campaign KPIs and measure results through robust reporting dashboards.
- Optimize ongoing campaigns based on analytics and audience insights.
Ideal Candidate Profile:
- 4-8 years of proven experience in digital media sales, branded content, or print and experiential solutions.
- Strong network across BFSI, FinTech, EdTech, Real Estate, Consumer Brands, and media agencies.
- Experience in concept selling, pitch creation, storytelling-led campaigns, and ROI-focused solutions.
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