AVP- Branded content

Job Description

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title: AVP- Branded content

Department: Branded Content Entertainment & Sports Practice

Location: Gurgaon

Total experience: 8-10 years in branded content, sports marketing, media partnerships, or related fields

Key Responsibilities:

(A) Business Strategy:

1. Manage the business P&L for North by ensuring profit maximisation, people management, product development, and process.

2. Develop and execute content strategies that align with client objectives and business goals.

Lead ideation and conceptualization of content-driven campaigns, ensuring seamless brand integration.

3. Oversee storytelling and creative direction to enhance brand recall and engagement.

(B) Client & Stakeholder Management:

1. Act as a strategic advisor to clients, offering insights and recommendations on branded content and sports sponsorships.

2. Lead presentations and pitches for new business opportunities in branded content, influencer marketing, gaming and sports marketing.

3. Collaborate with internal teams (creative, media, analytics) to execute campaigns effectively.

(C) Campaign Execution & Performance Tracking:

1. Oversee end-to-end execution of branded content campaigns, from production to amplification.

2. Measure campaign performance using relevant KPIs (engagement, reach, ROI, brand uplift) and provide insights for future improvements.

(D) Innovation & Industry Trends:

1. Stay ahead of industry trends in branded content, sports marketing, and digital storytelling.

2. Experiment with emerging content formats (AR, VR, interactive, live streaming) to create breakthrough brand experiences.

3. Foster relationships with key industry players, agencies, and content creators to drive innovation.

Key Skills & Qualifications:

1. Strong understanding of branded content, storytelling, and digital content marketing. Experience in sports marketing, sponsorships, and partnerships.

2. Ability to craft compelling brand narratives through content and influencer collaborations.

3. Strong leadership, team management, and cross-functional collaboration skills.

4. Excellent communication and presentation abilities.

5. Analytical mindset with experience in measuring content and sponsorship effectiveness.

6. Knowledge of content production, distribution, and media buying is a plus.

Preferred Background:

Experience working with media agencies, sports marketing firms, content studios, or brand-side marketing teams. Hands-on experience in managing large-scale branded content and sports partnership projects.

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