Fashion Brand Marketing Specialist

4 days ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title:

Brand Marketing Manager

About the Role:

We are seeking a seasoned marketing professional to spearhead brand storytelling and craft campaigns that drive meaningful results.

The ideal candidate will possess a proven track record of building engaging brand narratives with measurable outcomes and a deep understanding of the local market dynamics.

Key Responsibilities:

  • Develop and refine brand voice, positioning, and narrative
  • Create quarterly brand calendars aligned with business goals and objectives
  • Lead all digital channels (social media, email, etc.) with a strategic approach
  • Conceptualize and execute brand-led initiatives, including product launches, seasonal promotions, and community engagement programs

PREFERRED QUALIFICATIONS:

  • 3-4 years of experience in brand marketing, preferably in a D2C setting
  • A proven history of developing and executing successful brand campaigns with tangible results
  • In-depth knowledge of the local market landscape and consumer behavior
  • Experience managing creative teams and external partners
  • A keen eye for design and copywriting
  • Ability to think creatively and strategically, balancing artistry with ROI
Requirements:
  • Demonstrated expertise in brand marketing, with a focus on D2C
  • A strong portfolio showcasing successful brand campaigns
  • Familiarity with industry trends and best practices

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