
Fashion Brand Marketing Specialist
4 days ago
Brand Marketing Manager
About the Role:We are seeking a seasoned marketing professional to spearhead brand storytelling and craft campaigns that drive meaningful results.
The ideal candidate will possess a proven track record of building engaging brand narratives with measurable outcomes and a deep understanding of the local market dynamics.
Key Responsibilities:
- Develop and refine brand voice, positioning, and narrative
- Create quarterly brand calendars aligned with business goals and objectives
- Lead all digital channels (social media, email, etc.) with a strategic approach
- Conceptualize and execute brand-led initiatives, including product launches, seasonal promotions, and community engagement programs
PREFERRED QUALIFICATIONS:
- 3-4 years of experience in brand marketing, preferably in a D2C setting
- A proven history of developing and executing successful brand campaigns with tangible results
- In-depth knowledge of the local market landscape and consumer behavior
- Experience managing creative teams and external partners
- A keen eye for design and copywriting
- Ability to think creatively and strategically, balancing artistry with ROI
- Demonstrated expertise in brand marketing, with a focus on D2C
- A strong portfolio showcasing successful brand campaigns
- Familiarity with industry trends and best practices
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