Digital Content Strategist
3 weeks ago
About the Role:
CashKaro is seeking a talented Senior Associate to join our team. As a Senior Associate, you will be responsible for conceptualizing and writing content and copy for various brand assets.
Key Responsibilities:
- Develop creative ideas for brand assets, including long and short-form copy for marketing communication channels, such as WhatsApp, email, push notifications, in-app messages, and SMS.
- Conceptualize and create 360-degree campaigns that drive engagement and conversions.
- Work closely with designers and video editors to provide direction and execute daily brand work and campaigns.
- Write high-quality content that is engaging, informative, and optimized for search engines.
- Proofread and edit content to ensure accuracy, grammar, and punctuation.
- Stay up-to-date with industry trends and competitor offerings to improve current content offerings.
Requirements:
- Bachelor's or Master's degree in Marketing, Mass Communication, English (Hons.), or a related field.
- 2-4 years of experience in a similar role, preferably in the app-based business industry.
- Deep understanding of digital content and platforms, including social media, e-commerce, and entertainment industries.
- Strong knowledge of marketing, social, and media analytics to shape and optimize content based on performance and learnings.
- Ability to conceptualize, develop, and implement creative ideas that drive results.
- Excellent communication and collaboration skills to work with cross-functional teams.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for career growth and professional development.
- Collaborative and dynamic work environment.
- Recognition and rewards for outstanding performance.
CashKaro is an Equal Employment Opportunity and Affirmative Action Employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.
We are a rapidly growing company with a passion for innovation and excellence. If you are a motivated and talented individual who is looking for a new challenge, we encourage you to apply for this exciting opportunity.
Apply now to join our team and be a part of our exciting journey
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