Strategic Marketing Leader for India Expansion

7 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

We are seeking a highly motivated and strategic marketing professional to lead our India expansion efforts as the Senior Field Marketing Manager. The ideal candidate will be responsible for developing and executing impactful marketing programs to drive customer acquisition, expansion, and pipeline growth across India.

This role requires strong collaboration skills with cross-functional teams in APAC to achieve successful outcomes. The successful candidate will have a proven track record of driving business results through effective marketing strategies and tactics.

The Senior Field Marketing Manager will work closely with various stakeholders to ensure successful program delivery and measurable outcome for the region. Key responsibilities include:

Key Responsibilities
  • Strategic Planning:
    • Develop and execute integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include events, sponsorships, executive engagements, thought leadership, workshops, and webinars.
    • Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the India market.
    • Work closely with the Demand Generation team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).
  • Cross-Functional Collaboration and Communication:
    • Partner with field partner marketing managers and channel leaders to ensure optimal allocation and utilization of resources.
    • Foster strong collaboration with regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns.
  • Data-Driven Decision Making:
    • Own all India marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.
    • Track, measure, and analyze marketing performance metrics to continuously refine and optimize marketing activities.
    • Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across India.
  • Team Development:
    • Collaborate with other marketing resources in India to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.
    • Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.
    • Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.
Requirements
  • Minimum of 10 years of B2B field marketing experience in India.
  • Experience with B2B software marketing with demonstrable success as India Marketing team lead is essential and advantageous.
  • Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.
  • Exceptional project management skills with a strong attention to detail.
  • Excellent communication skills, both written and verbal.
  • Positive, 'can-do' attitude with a willingness to roll up your sleeves and get things done.
  • Familiarity with Tableau is preferred.
Industry Type: IT Services & ConsultingDepartment: Marketing & CommunicationEmployment Type: Full Time, Permanent

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