Pharmaceutical Industry Marketing Strategist
4 days ago
We are seeking a seasoned professional with expertise in pharmaceutical industry marketing to join our team as an Industry Marketing Manager. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that align with business objectives.
About the Role:The Industry Marketing Manager will play a crucial role in driving business growth by creating and implementing targeted marketing plans, leveraging data insights to optimize marketing efforts. This includes account-based marketing (ABM) strategies, data management, market research, campaign management, and performance tracking.
Key Responsibilities:- Develop and Implement Industry Marketing Plans: Create and execute strategic marketing plans tailored to the pharmaceutical industry, aligning with business objectives and market trends.
- Account-Based Marketing (ABM): Design and implement ABM strategies to target and engage key accounts, driving personalized marketing campaigns that resonate with enterprise and SMB clients.
- Data Management: Perform data cleaning and enrichment of account and contact data to maintain high data quality and support targeted marketing initiatives.
- Market Research and Analysis: Conduct market research to identify industry trends, customer needs, and competitive landscape, providing insights to inform marketing strategies.
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, ensuring timely delivery and optimal performance.
- Collaboration: Work closely with sales, revenue operations, and product teams to align marketing efforts with sales strategies and business goals.
- Performance Tracking: Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to optimize future initiatives.
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
- Experience: 5+ years of experience in pharmaceutical industry preferably in a Marketing, operations and sale strategy role
- Skills: Strong background in developing and executing marketing plans, ABM strategies, and data management. Excellent analytical, communication, and project management skills.
- Knowledge: Familiarity with marketing automation tools, CRM systems, and data analytics platforms.
- Attributes: Self-motivated, detail-oriented, and able to work effectively in a fast-paced environment.
- A competitive salary of approximately $85,000 - $110,000 per year, depending on experience.
- Ongoing professional development opportunities.
- A collaborative and innovative work environment.
- Opportunities to work with cutting-edge software solutions that transform workforce planning and deployment processes.
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