Marketing Leader

23 hours ago


Bhopal, Madhya Pradesh, India Management 88 Inc. Full time

**Job Overview**

We are seeking a highly skilled and versatile Senior Marketing Manager with expertise across multiple facets of marketing, including media buying, social media management, and cold email campaigns.

This role is designed for a creative and data-driven leader who can strategize, execute, and optimize integrated marketing campaigns to drive brand growth and revenue.

The ideal candidate is a marketing generalist with a proven ability to manage teams and execute on diverse strategies in a fast-paced environment.

Key Responsibilities:

  1. Develop and implement comprehensive marketing strategies across media buying, social media, and cold email outreach.
  2. Align marketing initiatives with business goals, ensuring consistent messaging and brand positioning.
  3. Lead campaign planning, execution, and optimization across all channels.
  4. Manage and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to maximize ROI.
  5. Conduct market research to identify target audiences and craft compelling ad creatives.
  6. Monitor and analyze ad performance, adjusting strategies to improve outcomes.
  7. Oversee social media strategy and content planning, ensuring brand consistency and audience engagement.
  8. Leverage analytics to refine content strategies and grow follower bases.
  9. Collaborate with the creative team to produce high-quality content for organic and paid social campaigns.
  10. Design, execute, and manage cold email outreach campaigns to generate leads and drive conversions.
  11. Develop personalized messaging strategies to target various audience segments.
  12. Utilize tools and platforms to track campaign performance and optimize open and response rates.
  13. Lead and mentor a multidisciplinary marketing team, fostering collaboration and creativity.
  14. Work closely with Sales, Product, and Design teams to ensure cohesive campaigns and messaging.
  15. Stay informed on industry trends, tools, and best practices to keep the team ahead of the curve.
  16. Track, measure, and report on campaign performance across all marketing channels.
  17. Use data-driven insights to refine strategies and optimize results.


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