Product Development Strategist
1 day ago
Unlock your career potential with a challenging role at Purplle, a leading beauty and personal care company. As a Product Development Strategist, you will play a key part in driving the success of our new product launches.
About the Role:
We are seeking an experienced professional to lead our New Product Development (NPD) efforts. In this role, you will be responsible for analyzing category data to identify gaps and opportunities for new launches, gathering insights on new product categories, ingredients, formats, and textures through primary and secondary research, and creating product briefs based on these findings.
You will work closely with cross-functional teams to ensure smooth product development, from ideation to launch. Your expertise will also be sought after to evaluate product samples, manage sample testing and feedback, finalize product claims, unique marketing pointers, and features for final launch, as well as evaluating packaging options and coordinating with relevant teams to launch products on targeted timelines.
Key Responsibilities:
- Analyzing category data to identify gaps and opportunities for new launches
- Gathering insights on new product categories, ingredients, formats, and textures through primary and secondary research
- Creating product briefs based on research findings
- Working with cross-functional teams to ensure smooth product development
- Evaluating product samples and managing sample testing and feedback
- Finalizing product claims, unique marketing pointers, and features for final launch
- Evaluating packaging options and coordinating with relevant teams to launch products on targeted timelines
Requirements:
- 3+ years of experience in NPD, ideally in a beauty brand or organization
- Excellent team collaboration and communication skills
- Organized and structured approach
- Inclination to understand brand philosophy and come up with product ideas to fill category gaps
- Self-starter with creative thinking skills
What We Offer:
- A competitive salary range of ₹900,000 - ₹1,200,000 per annum
- A dynamic and supportive work environment
- Opportunities for growth and professional development
- A comprehensive benefits package
About Us:
Purplle is a leading beauty and personal care company that aims to provide high-quality products to its customers. We are committed to innovation, customer satisfaction, and employee growth. If you are a motivated and talented individual looking for a challenging role, we encourage you to apply.
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