Digital Product Marketing Strategist

15 hours ago


Delhi, Delhi, India DevRabbit IT Solutions Full time

We are seeking a skilled Digital Product Marketing Strategist to join our team at DevRabbit IT Solutions. This role requires the ability to develop and implement marketing strategies for technology products, collaborate with product development teams, conduct market research, create technical content, manage digital marketing campaigns, and stay up-to-date with industry trends.

Job Description

The ideal candidate will have experience in marketing strategy development, product management, and digital marketing. Key responsibilities include:

  • Marketing Strategy Development: Develop and implement comprehensive marketing strategies for technology products, aligned with product capabilities and business goals.
  • Collaboration with Product Development Teams: Work closely with product development teams to ensure marketing plans align with product features and capabilities.
  • Market Research: Conduct market research to identify new opportunities and consumer preferences, informing marketing strategies and product development.
  • Content Creation: Create high-quality technical content, project proposals, presentations, quotations, and marketing collateral, including whitepapers, case studies, and product videos.
  • Digital Marketing Campaigns: Manage and execute digital marketing campaigns across various platforms, including social media, email, and paid advertising.

The successful candidate will have excellent communication and project management skills, with the ability to work effectively in a fast-paced environment. A bachelor's degree in Marketing or a related field is required, along with relevant professional experience.

Benefits

As a Digital Product Marketing Strategist at DevRabbit IT Solutions, you can expect a competitive salary of $90,000 - $110,000 per year, depending on experience, plus a range of benefits, including health insurance, retirement savings plan, and generous paid time off.



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