Product Development Strategist

15 hours ago


Delhi, Delhi, India Purplle Full time
Job Title: Product Development Strategist

About the Role:
In this pivotal role at Purplle, you will lead the development of innovative products that drive business growth. Your primary focus will be on analyzing category data to identify gaps and opportunities for new launches, gathering insights on new product categories, ingredients, formats, and textures through primary and secondary research, and using them to create product briefs.

Main Responsibilities:
- Analyze category data to identify gaps and opportunities for new launches
- Gather insights on new product categories, ingredients, formats, and textures through primary and secondary research
- Create product briefs based on gathered insights
- Develop a smooth network from ideation to launch of the product
- Evaluate product samples and manage sample testing and feedback

What We Offer:
- Estimated annual salary: ₹1,200,000 - ₹1,800,000 depending on experience and qualifications
- Competitive benefits package
- Opportunities for professional growth and development

Requirements:
- 3+ years of experience in New Product Development (NPD), ideally in a beauty brand or organization
- Excellent team collaboration and communication skills
- Strong organizational and structured approach
- Ability to understand brand philosophy and come up with product ideas to fill category gaps
- Self-starter with creative thinking skills

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