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Product Marketing Strategist
1 month ago
DMI Finance Private Limited, a leading credit platform in India, is seeking an experienced Product Marketing Strategist to join our team. The ideal candidate will play a crucial role in developing and executing successful product marketing strategies that drive business growth.
About the Role
The Product Marketing Strategist will be responsible for defining and delivering product roadmaps, collaborating with cross-functional teams to prioritize initiatives, and experimenting to drive outcomes. Additionally, this role involves gaining a deep understanding of customer experience, identifying product gaps, and generating new ideas to improve customer experience and drive growth.
Your Key Responsibilities
- Define product roadmaps and deliver through cross-functional execution and collaboration.
- Collaborate with engineers, data scientists, customer service team, operations, marketing, and other stakeholders in solutioning and prioritizing concepts and programs.
- Experiment to drive outcomes: Carry out small experiments and iterate solutions to create business impact.
What We Offer
- Estimated annual salary: ₹30-50 lakhs (dependent on location and experience).
Requirements
- 5-8 years of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans.
- Experience from Financial service companies - fintech, banks, NBFC or B2C companies is mandatory.
- Excellent communication and collaboration skills.
- Exceptional storytelling abilities; making complex ideas resonate.
Become Part of Our Team
We are looking for a creative problem solver with a passion for innovation and user-centric design. If you have a good understanding of Statistics, proficiency of using data (at scale), and understands how Tech platforms function for a large-scale business, then we would love to hear from you.