Senior Brand Promoter

3 days ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Job Opportunity

We are seeking a skilled Marketing Manager to lead our BTL marketing efforts.

The successful candidate will be responsible for developing and executing effective BTL strategies that drive customer engagement and brand visibility.

Key Responsibilities:

  • Design and implement BTL campaigns such as on-ground activations, roadshows, RWAs, exhibitions, canopy activities, and local promotions.
  • Manage end-to-end execution of events, including vendor management, logistics, and compliance.
  • Track the effectiveness of campaigns and optimize based on results.
  • Develop location-based activation strategies to drive inquiries and customer interest.
  • Engage with channel partners, local agencies, and community heads for lead sourcing.
  • Ensure consistent and impactful visibility across touchpoints such as residential societies, commercial clusters, and industrial areas.
  • Coordinate with the creative team to localize branding and collaterals as per regional preferences.
  • Identify and build partnerships with NGOs, resident welfare associations (RWAs), and trade associations for joint promotional activities.
  • Liaise with local government bodies for permissions and co-branded initiatives.
  • Gather insights on customer preferences, competitor activities, and emerging opportunities in Tier 1, 2, and 3 cities.
  • Provide input to the marketing and product teams to align strategies with market needs.

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